Topic 02 – openU Education

Course Content

Week 01

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Week 02

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MODULE 1 – INTRODUCTION TO MARKETING

INTRODUCTION TO MARKETING – Overview

1. What is Marketing?

2. Key Marketing Concepts: Needs, Wants, and Demands

3. Marketing Mix (4Ps): Product, Price, Place, Promotion

4. Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, Physical Evidence

5. Importance of Customer Value and Satisfaction

Practical Assignment:

Introduction to Marketing

MODULE 2 – MARKET RESEARCH & CONSUMER BEHAVIOR

MARKET RESEARCH & CONSUMER BEHAVIOR

1. The Role of Market Research

2. Types of Market Research: Qualitative vs. Quantitative

3. Understanding Consumer Behaviour

4. Customer Decision-Making Process

5. Segmentation, Targeting, and Positioning (STP)

6. AI Tools: SurveyMonkey, Typeform

Practical Instruction:

Practical Assignment:

MARKET RESEARCH & CONSUMER BEHAVIOR

MODULE 3 – BASICS OF BRANDING

BASICS OF BRANDING

1. What is Branding?

2. Importance of Branding in Marketing

3. Elements of a Brand

4. Brand Equity and Brand Positioning

5. Case Studies of Successful Brands

6. AI Tools for Brand Strategy & Brand Management

Practical Assignment:

Assignment 2: Develop a Brand Positioning Statement for a Hypothetical Product

BASICS OF BRANDING

Additional Activities for This Module:

Conclusion of Module 3:

MODULE 4 – DEVELOPING A BRAND IDENTITY

DEVELOPING A BRAND IDENTITY

1. Brand Identity vs. Brand Image

2. Steps to Create a Strong Brand Identity

3. Visual and Verbal Brand Identity

4. The Role of Storytelling in Branding

5. Case Studies on Brand Identity Development

6. AI Tools for Brand Identity Development

Practical Assignment:

DEVELOPING A BRAND IDENTITY

Conclusion of Module 4:

MODULE 5 – INTRODUCTION TO ADVERTISING

INTRODUCTION TO ADVERTISING

1. What is Advertising?

2. The Role of Advertising in Marketing

3. Types of Advertising

4. Elements of a Successful Advertising Campaign

5. Case Studies of Effective Advertising Campaigns

6. Practical Assignment: Analyze an Existing Advertising Campaign

INTRODUCTION TO ADVERTISING

Conclusion of Module 5:

MODULE 6 – DIGITAL MARKETING FUNDAMENTALS

Digital Marketing Fundamentals

1. What is Advertising?

2. The Role of Advertising in Marketing

3. Types of Advertising

4. Elements of a Successful Advertising Campaign

5. Case Studies of Effective Advertising Campaigns

6. Practical Assignment: Analyze an Existing Advertising Campaign

DIGITAL MARKETING FUNDAMENTALS

Conclusion of Module 5:

Module 6: Digital Marketing Fundamentals

Digital Marketing Fundamentals

1. Overview of Digital Advertising

2. Traditional Marketing vs. Digital Marketing

3. Inbound vs Outbound Marketing

4. Digital Advertising Channels

5. Digital Marketing Strategy Basics

6. Practical Assignment: Creating a Basic Digital Marketing Strategy

DIGITAL MARKETING FUNDAMENTALS

Conclusion of Module 6:

Module 7: Understanding Generative AI

Understanding Generative AI

1. Introduction to Generative AI

2. Applications of Generative AI in Marketing

3. Ethical and Societal Implications of Generative AI

4. Generative AI Tools for Marketing

5. Practical Assignment: Using Generative AI for Content Creation

UNDERSTANDING GENERATIVE Ai

Conclusion of Module 7:

Module 8: Content Marketing

Content Marketing

1. What is Content Marketing?

2. The Importance of Content in Digital Marketing

3. Types of Content

4. Content Strategy and Planning

5. Content Creation and Curation

6. Measuring Content Marketing Success

7. AI Tools for Content Marketing

Practical Assignment: Develop a Content Marketing Plan

CONTENT MARKETING

Conclusion of Module 8:

MODULE 9 – CREATIVE AD DESIGN

CREATIVE AD DESIGN

1. Principles of Creative Ad Design

2. Understanding Visual Hierarchy

3. The Role of Typography, Color, and Imagery in Ad Design

4. Designing for Different Platforms (Print, Digital, Social Media)

5. Tools for Creating Advertisements

Practical Assignment: Design a Creative Ad

CREATIVE AD DESIGN

Conclusion of Module 9:

MODULE 10 – SOCIAL MEDIA MARKETING

Social Media Marketing

1. Overview of Social Media Marketing

2. Major Social Media Platforms and Their Uses

3. Creating a Social Media Strategy

4. Engaging and Growing Your Audience

5. Social Media Analytics and Metrics

6. AI Tools for Social Media Marketing

Practical Assignment: Develop a Social Media Marketing Plan

SOCIAL MEDIA MARKETING

Conclusion of Module 10:

Week 03

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Chapter 02 GEN AI INTEGRATED WEB DESIGN & SEO

MODULE 1 – WEB DESIGN & WORDPRESS

1. Introduction to Web Design

2. Principles of Good Web Design

3. Introduction to WordPress

4. Setting Up a WordPress Site

5. Customising WordPress Themes

6. Essential WordPress Plugins

7. Elementor with AI

8. Chatbot Integration

Practical Assignment:

WEB DESIGN & WORDPRESS

MODULE 2 – KEYWORD RESEARCH

1. Importance of Keyword Research

2. Types of Keywords: Short-Tail vs. Long-Tail

3. Tools for Keyword Research

4. Analyzing Competitors’ Keywords

5. Creating a Keyword Strategy

6. Google Keyword Planner, Google Trends

Practical Assignment:

KEYWORD RESEARCH

MODULE 3 – INTRODUCTION TO SEO

1. What is SEO?

2. Importance of SEO in Digital Marketing

3. How Search Engines Work

5. Key SEO Concepts

Practical Assignment:

INTRODUCTION TO SEO

MODULE 4 – TECHNICAL SEO FOR WORDPRESS

1. Understanding Technical SEO

2. Site Speed Optimization

3. Mobile Optimization

4. URL Structure and Sitemap

5. Using SEO Plugins in WordPress

Practical Assignment:

TECHNICAL SEO FOR WORDPRESS

MODULE 5 – ON-PAGE SEO

1. Importance of On-Page SEO

2. Title Tags and Meta Descriptions

3. Header Tags and Content Optimization

4. Image Optimization

5. Internal Linking

Practical Assignment:

MODULE 6 – OFF-PAGE SEO

1. What is Off-Page SEO?

2. Importance of Backlinks

3. Link Building Strategies

4. Social Media and SEO

Practical Assignment:

MODULE 7 – GOOGLE MY BUSINESS (GMB)

1. Introduction to Google My Business

2. Importance of GMB for Local SEO

3. Setting Up and Verifying GMB

4. Optimizing GMB Listing

Practical Assignment:

GOOGLE MY BUSINESS (GMB)

Week 04

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Chapter 03 DIGITAL ADVERTISING & SEM WITH GEN AI

MODULE 1 – META PAID MEDIA MARKETING

1. Overview of Paid Media Marketing

2. Platforms: Facebook, Instagram, LinkedIn, WhatsApp

3. Setting Target Audience

4. Creating Effective Paid Campaigns

5. Targeting and Retargeting Strategies

6. Budgeting and Bidding

7. Meta Business Suite

Practical Assignment:

8. Create a Paid Media Campaign on a Chosen Platform

9. Analyze Campaign Performance and Optimize

META PAID MEDIA MARKETING

MODULE 2 – GOOGLE ADWORDS SEM ADVERTISING CAMPAIGN

1. Introduction to Google AdWords

2. Setting Up a Google AdWords Account

3. Keyword Selection and Bidding

4. Writing Effective Ad Copy

5. Monitoring and Optimizing Campaigns

6. Google Analytics, Google AdWords

Practical Assignment

GOOGLE ADWORDS SEM ADVERTISING CAMPAIGN

MODULE 3 – LEARN PAID MEDIA MARKETING

1. Advanced Paid Media Strategies

2. Using Analytics to Drive Campaigns

3. Split Testing and Experimentation

4. Attribution Models

5. Case Studies of Successful Campaigns

Practical Assignment

LEARN PAID MEDIA MARKETING

MODULE 4 – YOUTUBE & INFLUENCER MARKETING

1. Introduction to YouTube Marketing

2. Creating Engaging Video Content

4. Collaborating with Influencers

5. Measuring Influencer Marketing ROI

Practical Assignment

YOUTUBE & INFLUENCER MARKETING

MODULE 5 – MARKETING AUTOMATION & AGENCY ORIENTATION

1. What is Marketing Automation?

2. Benefits of Marketing Automation

3. Tools and Platforms for Automation

4. Creating Automated Campaigns

5. Working in a Digital Marketing Agency

Practical Assignment

MARKETING AUTOMATION & AGENCY ORIENTATION

MODULE 6 – LINKEDIN OPTIMIZATION

1. Importance of LinkedIn in B2B Marketing

2. Optimizing LinkedIn Profiles

3. LinkedIn Content Strategy

4. LinkedIn Ads and Sponsored Content

5. Building a Professional Network

Practical Assignment

LINKEDIN OPTIMIZATION

Create an AI Based ATS Friendly Format Resume CV Making Method

Week 05

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01 Marketing Foundations and SMM with Gen AI (part 01)

01 Marketing Foundations and SMM with Gen AI (part 02)

01 Marketing Foundations and SMM with Gen AI (part 03)

01 Marketing Foundations and SMM with Gen AI (part 04)

01 Marketing Foundations and SMM with Gen AI (part 05)

01 Marketing Foundations and SMM with Gen AI (part 06)

01 Marketing Foundations and SMM with Gen AI (part 07)

01 Marketing Foundations and SMM with Gen AI (part 08)

01 Marketing Foundations and SMM with Gen AI (part 09)

01 Marketing Foundations and SMM with Gen AI (part 10)

Week 06

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02 Digital Advertising & SEM with GEN AI (part 01)

Week 07

Digital Marketing Junior

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