Digital Marketing Junior – openU Education

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Course Content

Week 01

Topic 01

00:31
Topic 01
Topic 02

00:32
Topic 02

Week 02

MODULE 1 – INTRODUCTION TO MARKETING
INTRODUCTION TO MARKETING – Overview

03:11
1. What is Marketing?

05:25
2. Key Marketing Concepts: Needs, Wants, and Demands

03:32
3. Marketing Mix (4Ps): Product, Price, Place, Promotion
4. Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, Physical Evidence
5. Importance of Customer Value and Satisfaction
Practical Assignment:
Introduction to Marketing
MODULE 2 – MARKET RESEARCH & CONSUMER BEHAVIOR
MARKET RESEARCH & CONSUMER BEHAVIOR
1. The Role of Market Research
2. Types of Market Research: Qualitative vs. Quantitative
3. Understanding Consumer Behaviour
4. Customer Decision-Making Process
5. Segmentation, Targeting, and Positioning (STP)
6. AI Tools: SurveyMonkey, Typeform
Practical Instruction:
Practical Assignment:
MARKET RESEARCH & CONSUMER BEHAVIOR
Next Steps:
MODULE 3 – BASICS OF BRANDING
BASICS OF BRANDING
1. What is Branding?
2. Importance of Branding in Marketing
3. Elements of a Brand
4. Brand Equity and Brand Positioning
5. Case Studies of Successful Brands
6. AI Tools for Brand Strategy & Brand Management
Practical Assignment:
Assignment 2: Develop a Brand Positioning Statement for a Hypothetical Product
BASICS OF BRANDING
Next Steps:
Additional Activities for This Module:
Conclusion of Module 3:
MODULE 4 – DEVELOPING A BRAND IDENTITY
DEVELOPING A BRAND IDENTITY
1. Brand Identity vs. Brand Image
2. Steps to Create a Strong Brand Identity
3. Visual and Verbal Brand Identity
4. The Role of Storytelling in Branding
5. Case Studies on Brand Identity Development
6. AI Tools for Brand Identity Development
Practical Assignment:
DEVELOPING A BRAND IDENTITY
Next Steps:
Conclusion of Module 4:
MODULE 5 – INTRODUCTION TO ADVERTISING
INTRODUCTION TO ADVERTISING
1. What is Advertising?
2. The Role of Advertising in Marketing
3. Types of Advertising
4. Elements of a Successful Advertising Campaign
5. Case Studies of Effective Advertising Campaigns
6. Practical Assignment: Analyze an Existing Advertising Campaign
INTRODUCTION TO ADVERTISING
Conclusion of Module 5:
MODULE 6 – DIGITAL MARKETING FUNDAMENTALS
Digital Marketing Fundamentals
1. What is Advertising?
2. The Role of Advertising in Marketing
3. Types of Advertising
4. Elements of a Successful Advertising Campaign
5. Case Studies of Effective Advertising Campaigns
6. Practical Assignment: Analyze an Existing Advertising Campaign
DIGITAL MARKETING FUNDAMENTALS
Conclusion of Module 5:
Module 6: Digital Marketing Fundamentals
Digital Marketing Fundamentals
1. Overview of Digital Advertising
2. Traditional Marketing vs. Digital Marketing
3. Inbound vs Outbound Marketing
4. Digital Advertising Channels
5. Digital Marketing Strategy Basics
6. Practical Assignment: Creating a Basic Digital Marketing Strategy
DIGITAL MARKETING FUNDAMENTALS
Conclusion of Module 6:
Module 7: Understanding Generative AI
Understanding Generative AI
1. Introduction to Generative AI
2. Applications of Generative AI in Marketing
3. Ethical and Societal Implications of Generative AI
4. Generative AI Tools for Marketing
5. Practical Assignment: Using Generative AI for Content Creation
UNDERSTANDING GENERATIVE Ai
Conclusion of Module 7:
Module 8: Content Marketing
Content Marketing
1. What is Content Marketing?
2. The Importance of Content in Digital Marketing
3. Types of Content
4. Content Strategy and Planning
5. Content Creation and Curation
6. Measuring Content Marketing Success
7. AI Tools for Content Marketing
Practical Assignment: Develop a Content Marketing Plan
CONTENT MARKETING
Conclusion of Module 8:
MODULE 9 – CREATIVE AD DESIGN
CREATIVE AD DESIGN
1. Principles of Creative Ad Design
2. Understanding Visual Hierarchy
3. The Role of Typography, Color, and Imagery in Ad Design
4. Designing for Different Platforms (Print, Digital, Social Media)
5. Tools for Creating Advertisements
Practical Assignment: Design a Creative Ad
CREATIVE AD DESIGN
Conclusion of Module 9:
MODULE 10 – SOCIAL MEDIA MARKETING
Social Media Marketing
1. Overview of Social Media Marketing
2. Major Social Media Platforms and Their Uses
3. Creating a Social Media Strategy
4. Engaging and Growing Your Audience
5. Social Media Analytics and Metrics
6. AI Tools for Social Media Marketing
Practical Assignment: Develop a Social Media Marketing Plan
SOCIAL MEDIA MARKETING
Conclusion of Module 10:

Week 03

Chapter 02 GEN AI INTEGRATED WEB DESIGN & SEO
MODULE 1 – WEB DESIGN & WORDPRESS
1. Introduction to Web Design
2. Principles of Good Web Design
3. Introduction to WordPress
4. Setting Up a WordPress Site
5. Customising WordPress Themes
6. Essential WordPress Plugins
7. Elementor with AI
8. Chatbot Integration
9. Tools
Practical Assignment:
WEB DESIGN & WORDPRESS
MODULE 2 – KEYWORD RESEARCH
1. Importance of Keyword Research
2. Types of Keywords: Short-Tail vs. Long-Tail
3. Tools for Keyword Research
4. Analyzing Competitors’ Keywords
5. Creating a Keyword Strategy
6. Google Keyword Planner, Google Trends
Practical Assignment:
KEYWORD RESEARCH
MODULE 3 – INTRODUCTION TO SEO
1. What is SEO?
2. Importance of SEO in Digital Marketing
3. How Search Engines Work
4. SEO vs. SEM
5. Key SEO Concepts
Practical Assignment:
INTRODUCTION TO SEO
MODULE 4 – TECHNICAL SEO FOR WORDPRESS
1. Understanding Technical SEO
2. Site Speed Optimization
3. Mobile Optimization
4. URL Structure and Sitemap
5. Using SEO Plugins in WordPress
Practical Assignment:
TECHNICAL SEO FOR WORDPRESS
MODULE 5 – ON-PAGE SEO
1. Importance of On-Page SEO
2. Title Tags and Meta Descriptions
3. Header Tags and Content Optimization
4. Image Optimization
5. Internal Linking
Practical Assignment:
ON-PAGE SEO
MODULE 6 – OFF-PAGE SEO
1. What is Off-Page SEO?
2. Importance of Backlinks
3. Link Building Strategies
4. Social Media and SEO
Practical Assignment:
OFF-PAGE SEO
MODULE 7 – GOOGLE MY BUSINESS (GMB)
1. Introduction to Google My Business
2. Importance of GMB for Local SEO
3. Setting Up and Verifying GMB
4. Optimizing GMB Listing
Practical Assignment:
GOOGLE MY BUSINESS (GMB)

Week 04

Chapter 03 DIGITAL ADVERTISING & SEM WITH GEN AI
MODULE 1 – META PAID MEDIA MARKETING
1. Overview of Paid Media Marketing
2. Platforms: Facebook, Instagram, LinkedIn, WhatsApp
3. Setting Target Audience
4. Creating Effective Paid Campaigns
5. Targeting and Retargeting Strategies
6. Budgeting and Bidding
7. Meta Business Suite
Practical Assignment:
8. Create a Paid Media Campaign on a Chosen Platform
9. Analyze Campaign Performance and Optimize
META PAID MEDIA MARKETING
MODULE 2 – GOOGLE ADWORDS SEM ADVERTISING CAMPAIGN
1. Introduction to Google AdWords
2. Setting Up a Google AdWords Account
3. Keyword Selection and Bidding
4. Writing Effective Ad Copy
5. Monitoring and Optimizing Campaigns
6. Google Analytics, Google AdWords
Practical Assignment
GOOGLE ADWORDS SEM ADVERTISING CAMPAIGN
MODULE 3 – LEARN PAID MEDIA MARKETING
1. Advanced Paid Media Strategies
2. Using Analytics to Drive Campaigns
3. Split Testing and Experimentation
4. Attribution Models
5. Case Studies of Successful Campaigns
Practical Assignment
LEARN PAID MEDIA MARKETING
MODULE 4 – YOUTUBE & INFLUENCER MARKETING
1. Introduction to YouTube Marketing
2. Creating Engaging Video Content
3. YouTube SEO
4. Collaborating with Influencers
5. Measuring Influencer Marketing ROI
Practical Assignment
YOUTUBE & INFLUENCER MARKETING
MODULE 5 – MARKETING AUTOMATION & AGENCY ORIENTATION
1. What is Marketing Automation?
2. Benefits of Marketing Automation
3. Tools and Platforms for Automation
4. Creating Automated Campaigns
5. Working in a Digital Marketing Agency
Practical Assignment
MARKETING AUTOMATION & AGENCY ORIENTATION
MODULE 6 – LINKEDIN OPTIMIZATION
1. Importance of LinkedIn in B2B Marketing
2. Optimizing LinkedIn Profiles
3. LinkedIn Content Strategy
4. LinkedIn Ads and Sponsored Content
5. Building a Professional Network
Practical Assignment
LINKEDIN OPTIMIZATION

About Course

Course Content

Week 01

Topic 01

Topic 01

Topic 02

Topic 02

Week 02

MODULE 1 – INTRODUCTION TO MARKETING

INTRODUCTION TO MARKETING – Overview

1. What is Marketing?

2. Key Marketing Concepts: Needs, Wants, and Demands

3. Marketing Mix (4Ps): Product, Price, Place, Promotion

4. Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, Physical Evidence

5. Importance of Customer Value and Satisfaction

Practical Assignment:

Introduction to Marketing

MODULE 2 – MARKET RESEARCH & CONSUMER BEHAVIOR

MARKET RESEARCH & CONSUMER BEHAVIOR

1. The Role of Market Research

2. Types of Market Research: Qualitative vs. Quantitative

3. Understanding Consumer Behaviour

4. Customer Decision-Making Process

5. Segmentation, Targeting, and Positioning (STP)

6. AI Tools: SurveyMonkey, Typeform

Practical Instruction:

Practical Assignment:

MARKET RESEARCH & CONSUMER BEHAVIOR

Next Steps:

MODULE 3 – BASICS OF BRANDING

BASICS OF BRANDING

1. What is Branding?

2. Importance of Branding in Marketing

3. Elements of a Brand

4. Brand Equity and Brand Positioning

5. Case Studies of Successful Brands

6. AI Tools for Brand Strategy & Brand Management

Practical Assignment:

Assignment 2: Develop a Brand Positioning Statement for a Hypothetical Product

BASICS OF BRANDING

Next Steps:

Additional Activities for This Module:

Conclusion of Module 3:

MODULE 4 – DEVELOPING A BRAND IDENTITY

DEVELOPING A BRAND IDENTITY

1. Brand Identity vs. Brand Image

2. Steps to Create a Strong Brand Identity

3. Visual and Verbal Brand Identity

4. The Role of Storytelling in Branding

5. Case Studies on Brand Identity Development

6. AI Tools for Brand Identity Development

Practical Assignment:

DEVELOPING A BRAND IDENTITY

Next Steps:

Conclusion of Module 4:

MODULE 5 – INTRODUCTION TO ADVERTISING

INTRODUCTION TO ADVERTISING

1. What is Advertising?

2. The Role of Advertising in Marketing

3. Types of Advertising

4. Elements of a Successful Advertising Campaign

5. Case Studies of Effective Advertising Campaigns

6. Practical Assignment: Analyze an Existing Advertising Campaign

INTRODUCTION TO ADVERTISING

Conclusion of Module 5:

MODULE 6 – DIGITAL MARKETING FUNDAMENTALS

Digital Marketing Fundamentals

1. What is Advertising?

2. The Role of Advertising in Marketing

3. Types of Advertising

4. Elements of a Successful Advertising Campaign

5. Case Studies of Effective Advertising Campaigns

6. Practical Assignment: Analyze an Existing Advertising Campaign

DIGITAL MARKETING FUNDAMENTALS

Conclusion of Module 5:

Module 6: Digital Marketing Fundamentals

Digital Marketing Fundamentals

1. Overview of Digital Advertising

2. Traditional Marketing vs. Digital Marketing

3. Inbound vs Outbound Marketing