Topic 02 – openU Education

Course Content

Week 01

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Week 02

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MODULE 1 – INTRODUCTION TO MARKETING

INTRODUCTION TO MARKETING – Overview

1. What is Marketing?

2. Key Marketing Concepts: Needs, Wants, and Demands

3. Marketing Mix (4Ps): Product, Price, Place, Promotion

4. Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, Physical Evidence

5. Importance of Customer Value and Satisfaction

Practical Assignment:

Introduction to Marketing

MODULE 2 – MARKET RESEARCH & CONSUMER BEHAVIOR

MARKET RESEARCH & CONSUMER BEHAVIOR

1. The Role of Market Research

2. Types of Market Research: Qualitative vs. Quantitative

3. Understanding Consumer Behaviour

4. Customer Decision-Making Process

5. Segmentation, Targeting, and Positioning (STP)

6. AI Tools: SurveyMonkey, Typeform

Practical Instruction:

Practical Assignment:

MARKET RESEARCH & CONSUMER BEHAVIOR

MODULE 3 – BASICS OF BRANDING

BASICS OF BRANDING

1. What is Branding?

2. Importance of Branding in Marketing

3. Elements of a Brand

4. Brand Equity and Brand Positioning

5. Case Studies of Successful Brands

6. AI Tools for Brand Strategy & Brand Management

Practical Assignment:

Assignment 2: Develop a Brand Positioning Statement for a Hypothetical Product

BASICS OF BRANDING

Additional Activities for This Module:

Conclusion of Module 3:

MODULE 4 – DEVELOPING A BRAND IDENTITY

DEVELOPING A BRAND IDENTITY

1. Brand Identity vs. Brand Image

2. Steps to Create a Strong Brand Identity

3. Visual and Verbal Brand Identity

4. The Role of Storytelling in Branding

5. Case Studies on Brand Identity Development

6. AI Tools for Brand Identity Development

Practical Assignment:

DEVELOPING A BRAND IDENTITY

Conclusion of Module 4:

MODULE 5 – INTRODUCTION TO ADVERTISING

INTRODUCTION TO ADVERTISING

1. What is Advertising?

2. The Role of Advertising in Marketing

3. Types of Advertising

4. Elements of a Successful Advertising Campaign

5. Case Studies of Effective Advertising Campaigns

6. Practical Assignment: Analyze an Existing Advertising Campaign

INTRODUCTION TO ADVERTISING

Conclusion of Module 5:

MODULE 6 – DIGITAL MARKETING FUNDAMENTALS

Digital Marketing Fundamentals

1. What is Advertising?

2. The Role of Advertising in Marketing

3. Types of Advertising

4. Elements of a Successful Advertising Campaign

5. Case Studies of Effective Advertising Campaigns

6. Practical Assignment: Analyze an Existing Advertising Campaign

DIGITAL MARKETING FUNDAMENTALS

Conclusion of Module 5:

Module 6: Digital Marketing Fundamentals

Digital Marketing Fundamentals

1. Overview of Digital Advertising

2. Traditional Marketing vs. Digital Marketing

3. Inbound vs Outbound Marketing

4. Digital Advertising Channels

5. Digital Marketing Strategy Basics

6. Practical Assignment: Creating a Basic Digital Marketing Strategy

DIGITAL MARKETING FUNDAMENTALS

Conclusion of Module 6:

Module 7: Understanding Generative AI

Understanding Generative AI

1. Introduction to Generative AI

2. Applications of Generative AI in Marketing

3. Ethical and Societal Implications of Generative AI

4. Generative AI Tools for Marketing

5. Practical Assignment: Using Generative AI for Content Creation

UNDERSTANDING GENERATIVE Ai

Conclusion of Module 7:

Module 8: Content Marketing

Content Marketing

1. What is Content Marketing?

2. The Importance of Content in Digital Marketing

3. Types of Content

4. Content Strategy and Planning

5. Content Creation and Curation

6. Measuring Content Marketing Success

7. AI Tools for Content Marketing

Practical Assignment: Develop a Content Marketing Plan

CONTENT MARKETING

Conclusion of Module 8:

MODULE 9 – CREATIVE AD DESIGN

CREATIVE AD DESIGN

1. Principles of Creative Ad Design

2. Understanding Visual Hierarchy

3. The Role of Typography, Color, and Imagery in Ad Design

4. Designing for Different Platforms (Print, Digital, Social Media)

5. Tools for Creating Advertisements

Practical Assignment: Design a Creative Ad

CREATIVE AD DESIGN

Conclusion of Module 9:

MODULE 10 – SOCIAL MEDIA MARKETING

Social Media Marketing

1. Overview of Social Media Marketing

2. Major Social Media Platforms and Their Uses

3. Creating a Social Media Strategy

4. Engaging and Growing Your Audience

5. Social Media Analytics and Metrics

6. AI Tools for Social Media Marketing

Practical Assignment: Develop a Social Media Marketing Plan

SOCIAL MEDIA MARKETING

Conclusion of Module 10:

Week 03

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01 Marketing Foundations and SMM with Gen AI (part 01)

01 Marketing Foundations and SMM with Gen AI (part 02)

01 Marketing Foundations and SMM with Gen AI (part 03)

01 Marketing Foundations and SMM with Gen AI (part 04)

01 Marketing Foundations and SMM with Gen AI (part 05)

01 Marketing Foundations and SMM with Gen AI (part 06)

01 Marketing Foundations and SMM with Gen AI (part 07)

01 Marketing Foundations and SMM with Gen AI (part 08)

01 Marketing Foundations and SMM with Gen AI (part 09)

01 Marketing Foundations and SMM with Gen AI (part 10)

Digital Designer Skills

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