Digital Marketing Junior Part 01
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About Course
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Course Content
Week 02
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MODULE 1 – INTRODUCTION TO MARKETING
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INTRODUCTION TO MARKETING – Overview
03:11 -
1. What is Marketing?
05:26 -
2. Key Marketing Concepts: Needs, Wants, and Demands
03:32 -
3. Marketing Mix (4Ps): Product, Price, Place, Promotion
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4. Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, Physical Evidence
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5. Importance of Customer Value and Satisfaction
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Practical Assignment:
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Introduction to Marketing
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MODULE 2 – MARKET RESEARCH & CONSUMER BEHAVIOR
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MARKET RESEARCH & CONSUMER BEHAVIOR
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1. The Role of Market Research
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2. Types of Market Research: Qualitative vs. Quantitative
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3. Understanding Consumer Behaviour
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4. Customer Decision-Making Process
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5. Segmentation, Targeting, and Positioning (STP)
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6. AI Tools: SurveyMonkey, Typeform
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Practical Instruction:
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Practical Assignment:
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MARKET RESEARCH & CONSUMER BEHAVIOR
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Next Steps:
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MODULE 3 – BASICS OF BRANDING
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BASICS OF BRANDING
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1. What is Branding?
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2. Importance of Branding in Marketing
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3. Elements of a Brand
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4. Brand Equity and Brand Positioning
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5. Case Studies of Successful Brands
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6. AI Tools for Brand Strategy & Brand Management
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Practical Assignment:
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Assignment 2: Develop a Brand Positioning Statement for a Hypothetical Product
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BASICS OF BRANDING
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Next Steps:
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Additional Activities for This Module:
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Conclusion of Module 3:
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MODULE 4 – DEVELOPING A BRAND IDENTITY
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DEVELOPING A BRAND IDENTITY
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1. Brand Identity vs. Brand Image
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2. Steps to Create a Strong Brand Identity
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3. Visual and Verbal Brand Identity
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4. The Role of Storytelling in Branding
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5. Case Studies on Brand Identity Development
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6. AI Tools for Brand Identity Development
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Practical Assignment:
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DEVELOPING A BRAND IDENTITY
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Next Steps:
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Conclusion of Module 4:
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MODULE 5 – INTRODUCTION TO ADVERTISING
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INTRODUCTION TO ADVERTISING
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1. What is Advertising?
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2. The Role of Advertising in Marketing
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3. Types of Advertising
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4. Elements of a Successful Advertising Campaign
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5. Case Studies of Effective Advertising Campaigns
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6. Practical Assignment: Analyze an Existing Advertising Campaign
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INTRODUCTION TO ADVERTISING
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Conclusion of Module 5:
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MODULE 6 – DIGITAL MARKETING FUNDAMENTALS
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Digital Marketing Fundamentals
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1. What is Advertising?
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2. The Role of Advertising in Marketing
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3. Types of Advertising
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4. Elements of a Successful Advertising Campaign
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5. Case Studies of Effective Advertising Campaigns
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6. Practical Assignment: Analyze an Existing Advertising Campaign
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DIGITAL MARKETING FUNDAMENTALS
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Conclusion of Module 5:
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Module 6: Digital Marketing Fundamentals
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Digital Marketing Fundamentals
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1. Overview of Digital Advertising
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2. Traditional Marketing vs. Digital Marketing
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3. Inbound vs Outbound Marketing
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4. Digital Advertising Channels
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5. Digital Marketing Strategy Basics
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6. Practical Assignment: Creating a Basic Digital Marketing Strategy
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DIGITAL MARKETING FUNDAMENTALS
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Conclusion of Module 6:
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Module 7: Understanding Generative AI
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Understanding Generative AI
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1. Introduction to Generative AI
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2. Applications of Generative AI in Marketing
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3. Ethical and Societal Implications of Generative AI
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4. Generative AI Tools for Marketing
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5. Practical Assignment: Using Generative AI for Content Creation
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UNDERSTANDING GENERATIVE Ai
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Conclusion of Module 7:
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Module 8: Content Marketing
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Content Marketing
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1. What is Content Marketing?
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2. The Importance of Content in Digital Marketing
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3. Types of Content
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4. Content Strategy and Planning
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5. Content Creation and Curation
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6. Measuring Content Marketing Success
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7. AI Tools for Content Marketing
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Practical Assignment: Develop a Content Marketing Plan
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CONTENT MARKETING
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Conclusion of Module 8:
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MODULE 9 – CREATIVE AD DESIGN
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CREATIVE AD DESIGN
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1. Principles of Creative Ad Design
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2. Understanding Visual Hierarchy
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3. The Role of Typography, Color, and Imagery in Ad Design
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4. Designing for Different Platforms (Print, Digital, Social Media)
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5. Tools for Creating Advertisements
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Practical Assignment: Design a Creative Ad
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CREATIVE AD DESIGN
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Conclusion of Module 9:
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MODULE 10 – SOCIAL MEDIA MARKETING
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Social Media Marketing
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1. Overview of Social Media Marketing
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2. Major Social Media Platforms and Their Uses
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3. Creating a Social Media Strategy
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4. Engaging and Growing Your Audience
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5. Social Media Analytics and Metrics
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6. AI Tools for Social Media Marketing
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Practical Assignment: Develop a Social Media Marketing Plan
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SOCIAL MEDIA MARKETING
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Conclusion of Module 10:
Week 03
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01 Marketing Foundations and SMM with Gen AI (part 01)
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01 Marketing Foundations and SMM with Gen AI (part 02)
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01 Marketing Foundations and SMM with Gen AI (part 03)
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01 Marketing Foundations and SMM with Gen AI (part 04)
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01 Marketing Foundations and SMM with Gen AI (part 05)
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01 Marketing Foundations and SMM with Gen AI (part 06)
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01 Marketing Foundations and SMM with Gen AI (part 07)
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01 Marketing Foundations and SMM with Gen AI (part 08)
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01 Marketing Foundations and SMM with Gen AI (part 09)
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01 Marketing Foundations and SMM with Gen AI (part 10)
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